Higher Revenue,
Lower Costs
We help brands who want to grow on Amazon,
simplifying the path to more sales and lower costs.
Testimonials
Detailed Description of Service Offerings
Granitsa service offerings
Granitsa is an Amazon-focused agency, founded in 2016, and is an Amazon SPN verified partner and Amazon Ads verified partner. It provides full-service account management for brands doing 7-8 figures a year.
Account management
Day-to-day management of the whole Amazon account, with a single team accountable for results.
Inventory and stock planning, including aged-inventory and long-term storage fee management.
Handling account issues such as resellers undercutting the buy box, with a defined set of options for each situation.
Strategy built on the founders’ operator experience: they sold products, managed inventory, and ran a 10,000 sq. ft. Amazon 3PL.
Listing strategy and design
Listing optimization: titles, bullets, descriptions, backend keywords, and conversion-rate work.
Creative strategy for listings: main images, secondary images, infographics, A+ content, and brand store content.
Full listing builds for new product lines and suites, including bundle and gift set strategy.
Listing design sold as a standalone project, with pricing tiered by hero listing and accessory listing.
Advertising
Sponsored Products, Sponsored Brands, and Sponsored Display management.
Full account structure rebuilds, with campaigns organized by goal.
Ongoing bid and placement optimization against target ACoS and TACoS.
Search term harvesting into exact-match campaigns and negation of wasted spend.
Budget allocation across ad types and campaigns, adjusted for stock levels.
Amazon DSP strategy, including geospatial and zip code targeting through partners.
Walmart Connect advertising for brands selling on both marketplaces.
Advertising audits, which are the entry point for most new clients.
Reporting and analytics
Daily account monitoring with a brief on revenue, ad spend, and TACoS.
Client-facing reports on profitability, ad spend mix, organic vs. paid share, and customer retention and repeat purchase behavior.
Demand and inventory forecasting with reorder timing.
Regular client calls with written call notes.
Engagement structure
Retainers start around $2,000/mo for brands at $0 Amazon revenue and reach $10,000+/mo for brands over $200K/mo on Amazon.
Smaller scoped plans are available for single-product starts.
Core Offerings, Benefits, and Expertise
Core offerings
Amazon account management: Day-to-day management of the full account, including inventory planning, account health, and reseller and buy box issues.
Listing strategy and design: Listing optimization, creative strategy, images, A+ content, brand stores, and full builds for new product lines.
Advertising: Sponsored Products, Brands, and Display, plus DSP and Walmart Connect, with account rebuilds, bid and placement optimization, search term harvesting, and negation of wasted spend.
Reporting and analytics: Daily account monitoring, profitability and ad spend reporting, customer retention analysis, and demand and inventory forecasting.
Benefits
One team handles listings, advertising, and reporting, so strategy stays consistent across all three.
Ad spend is managed against clear ACoS and TACoS targets and adjusted for stock levels, so budget doesn’t go to products that are about to sell out.
Clients get daily visibility into revenue, spend, and TACoS, with regular calls and written notes.
Retainers scale with the size of the brand, from about $2,000/mo to $10,000+/mo.
Expertise
Founded in 2016 and an Amazon SPN and Amazon Ads verified partner.
The founders started as operators: they sold products, managed inventory, and ran a 10,000 sq. ft. Amazon 3PL.
50+ brands served, most doing 7-8 figures a year.
Experience across categories including home goods, food, apparel, consumer electronics, and supplements.
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“They can pivot, react and respond to what they see. They’re willing to try things, assess and then see what works. They are willing to fail quickly. Petros understands things and when he doesn’t, he’s willing to dig in, learn and then figure it out.”
– George O’Shea, Revolution Cooking
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“Granitsa has driven more traffic than anyone I’ve ever worked with. I’ve fired two other supposed consultants who didn’t get any results and were a waste of money. Granitsa adapts and KNOWS BOTH the supply chain AND Marketing on Amazon. I don’t know of anyone else who KNOWS BOTH and do BOTH well.”
– Chef Alan Tetrault, Global Sugar Art
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“I can’t solve a problem as fast as George can, even with support from our Amazon coach. The Granitsa team knows the ins and outs of Amazon, saving us valuable time and money. We trust them to manage our Amazon business – from setting up shipments to analyzing ROI – they handle it all.”
– Andrea Plucker, Preferred Popcorn
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“I want to take the time to thank the Granitsa team for the very professional Zip-It® Amazon site. Things get hectic and I forget to thank the ones that are working so hard to get this up and running. Granitsa does great work, and I would recommend them to anyone looking for help in getting their products moving on Amazon.”
– Gene Luoma, Inventor of the Zip-It®
Join the dozens of brands who chose to
grow with Granitsa
Top of Search
= Top in Sales
Your product will no longer be hidden below competitor listings. We put your listings at the top of customers’ search results by improving your keyword rankings, while also building and promoting headline ads and sponsored products ads.
Beat Your Competition With Video Ads
Amazon’s video ads allow you to promote the only video in a customer’s search. Our goal is to create a video ad for your product that generates clicks, and then promote it on search terms that send high-converting traffic to your listing.
Amazon Listings
That Sell Your Product
We understand that the goal of your Amazon listing is to produce sales, so that’s how we design them. Main images get clicks, listing images and A+ Content generate sales, and your storefront organizes your product catalog in an intuitive way that is true to your brand.
Defend Your
Brand Name
Customers searching for your products are familiar with your brand and ready to purchase. Protect these sales from competitors by dominating search results when customers are searching specifically for your products.
Compelling Offers That Sell
Amazon offers many tools for running product promotions and discounts. We know what to use, when to use it, and how much to discount. The result is compelling offers that convert.
Doing More of
What Works
Whether you are trying to increase brand awareness, total sales, or profitability, you need data to accurately measure progress and test effectiveness. Our dashboards display the data you need, so you can do more of what works and less of what doesn’t.
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