Your Go-To Guide for Amazon Premium A+ Content Dimensions & Specs
This blog is a go-to guide for Amazon Launchpad’s Premium A+ Content module types and the respective dimensions, resolution, specs, and character counts for each.
Premium A+ Content is only accessible for brands who have been accepted into the Amazon Launchpad Program. You can apply for Amazon Launchpad here.
Where do I find A+ Content on my Amazon listing?
Just below your listing, there is a space for additional content, which is referred to as both “A+ Content” and “Enhanced Brand Content” by Amazon. In this space, you can expand on product features, show how to use the product, promote other products in your brand, and more.
Amazon allows you to use up to 7 rows of content referred to as “modules.” These modules are pre-designed with specific image/video specs and character counts (videos are only eligible with Launchpad/ premium A+ Content).
Where is the Premium A+ Content builder in Amazon Seller Central?
To access the A+ Content builder, navigate to Seller Central’s “Advertising” tab at the top and then click “A+ Content Manager.”
Premium A+ Content has interactive modules and more features compared to regular A+ Content, but these special modules and content types are only eligible for brands who have been accepted into the Amazon Launchpad Program. Apply for Amazon Launchpad here.
Below is a list of all the Premium A+ Content module types, the image/video specs for desktop/mobile, and text field specs for each:
Below is an example of Premium A+ Content that I personally designed:
Contact us to learn more about optimizing Premium A+ Content or how to get accepted into the Amazon Launchpad Program
Manoli Epitropoulos
Manoli creates compelling communication between brands and their customers, directing product marketing that delivers real results (increasing sales, clicks, and conversion) by understanding how customer interactions with branding affect shopping behavior.
