How You Might Be Losing Amazon Sales With One Basic Mistake

This blog is a first-hand account of how an Amazon seller nearly lost me as a customer when they were selling the product I wanted to purchase.

I was recently searching for air mattresses on Amazon. I was looking for a self-inflating air mattress, and one key feature was a requirement for me: I can plug in the mattress to an outlet and it self-inflates with a built-in pump.

I did an Amazon search, and clicked on the first product, which was an "Amazon's choice" product and the title says "Inflatable with built-in pump." See the listing by clicking here.

I look through the listing and I do not see a wire on the air mattress anywhere. Is this another deceiving product title to get clicks?

As a shopper, I want to actually SEE the wire with a plug in the image, so I know this product has what I want before I buy.

Don't see it in the listing images:

Don't see it in the A+ content:

Don't see it in the first listing video I watch.

After nearly leaving the listing, I see there is a second video, which is the last thing I would look at as a customer.

In that second video, I see this visual:

The takeaway:

Know what your customers want and show these features in the images and A+ Content!

Words won't always cut it, especially when it's a top feature they are looking for.

The visual above should be a listing image, it should be in the A+ content, and I would show the wire and pump on the mattress in the main image.

You can easily discover what your customers want by reading reviews on similar products. This is called a “sentiment analysis,” and the purpose of conducting one is to discover what customers want, what they are mad about, and the type of language they use. Knowing these three things helps you advertise your product in a way that appeals to your customer and speaks their language.

To learn more about how to conduct a sentiment analysis, click here!