Amazon Shopping Events You Need to Know

Every year, there are certain time periods that customer shop for specific products. For example, in March, shoppers may look for St. Patrick’s Day related items to celebrate the day while other shoppers may be looking for products that represent their favorite teams as they gear up for March Madness. By promoting the right products during the right time of year, you will help customers find your products when they are most likely to buy. 

An important piece of information to know, is that Amazon will promote these shopping events, which gives you even more reason to take advantage of these occasions as this will drive more traffic to the site. These Amazon shopping events are a great way to kick start your sales for the remainder of the year and improve the discoverability of your products.

Below is a comprehensive list of yearly shopping events recognized by Amazon and when they take place throughout the year.

Amazon Shopping Events

New Year, New You – January

Super bowl – January through early February

Valentine’s Day – End of January through mid-February

St. Patrick’s Day – Mid-February through mid-March

March Madness – March

April Fools’ Day – Mid-March through early April

Spring Event – Mid-March through end of April

Easter – March through April

Mother’s Day – Mid-April through mid-May

Cinco de Mayo – End of April through beginning of May

Graduation – May through June

Memorial Day – May

Summer – May through August

Father’s Day – End of May through mid-June

Fourth of July – Mid-June through beginning of July

Prime Day – July

Back to School – Mid-July through end of September

Labor Day – Mid-August through end of September

Football Kickoff – Mid-August through end of September

Halloween – September through October

Holiday Toy List – Mid-October through end of December

Electronic Gift Guide – November through December

Black Friday Deals – November

Cyber Monday Deals – Mid-November through beginning of December

12 Days of Deals – December

Year End Deals – Mid-December through beginning of January